Is the Executive Director for Research & Insights in the Digital Innovation Group of Providence Health and Services. She was previously principal and founder of The Trio Group, specializing in customer-driven business and marketing insights for a wide range of technology companies, and a senior executive for consumer and competitive insights at Microsoft and T-Mobile where she played leading roles in the launch of X-Box and T-Mobile’s first cell phone. Brenda holds a bachelor of science degree from the Haas School of Business at UC Berkeley.